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The long of it.
In 2013, I finally developed the courage to create something I could share with the world. After much encouragement and from my close friends and my late mentor, Faye.
I had been sketching outfits since about age 9, during idle time in primary school. Little did I know it would become a major part of my adult life.
I set out to create pieces that are of a cosmopolitan feel, pieces that would bring about feelings of a bold, striking, confident, classic and stylish woman.
And so a brand was curated. Some features on our local news/media outlets were had, television interviews and newspaper publications (we even got the front pages!). Extra! Extra! Read all about it!
Some short months after, I had a life changing oppurtunity to relocate to the Middle East for what many would consider a dream job. And relocate I did.
So my creation would now have to sit aside. The fire inside me to be creative would not die. I completed my contract and relinquished my role in the dream job (risky stuff, I know!)
Now free to be as creative as I feel, I create pieces as my mood and energy allows. It has been my passion and never ever really feels like ‘work’.
Our small team of ambitious Jamaican women (and soon men too!) consists of single mothers with families to provide for. I aim to keep them hopeful, employed and enterprising.
To see a garment which was only a thought come to life is such a beautiful feeling. Even more fulfilling when our wearer is exuding that ‘je ne sais quoi’!
Our brand is not where we would like it to be just yet, nevertheless we are working on making it better day by day!
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